Sample Sites

WorldCause Foundation

WorldCause Foundation is a 501 (c) 3 tax-exempt nonprofit organization dedicated to providing humanitarian aid, medical equipment, educational supplies, and basic needs to the ill, abused, those in abject poverty or the victims of natural disasters. There is a great need in America and around the world to provide aid and assistance to those persons in abject need of basic necessities for living due to poverty, the inability to acquire these necessities, or the results of natural or other devastating disasters. WorldCause Foundation understands the compelling need and provides direct aid and assists other charitable organizations that further its mission. WebWriters interviewed the founders of WorldCause Foundation, helped develop its mission statement and the outline for the website, and then developed the copy for the site.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Flamingo Interactive

Becker Landscape

Becker Landscape is an Indianapolis firm that has been in business for more than 25 years. Its former website was in need of revision, as the company had added many services in a variety of applications. Involved from the initial stages of the website’s revision, WebWriters assisted in developing the new site architecture. Once that was established, we interviewed several executives and key personnel to gather information concerning the history of the company and the wide range of services offered. Before writing the copy, WebWriters reviewed a sampling of competitive sites, checking for industry jargon and analyzing keywords and phrases to assist in search engine optimization. This is a great example of how WebWriters can be involved from the very beginning of the process, assisting with mapping the site, interviewing, researching and then copywriting.

Indianapolis Content Development by WebWriters, Inc.

Brainstorm

Named the largest design and branding firm by the Indiana Business Journal three consecutive years and annually ranked as a top ten Web firm, Brainstorm offers a complete approach to marketing needs that is rooted in analysis and characterized by creativity. As the company approached the design and copy for their own website, Brainstorm looked to WebWriters to assist with content development. In order to accurately portray the vision and creative partnership Brainstorm builds with its clients, WebWriters had to fully understand its approach to providing integrated, strategic design services. WebWriters met with the principals of the firm, the management team and key personnel before beginning content development. The resulting website reflects the firm’s commitment to delivering innovative and effective solutions to every marketing challenge.

Cada & Associates

Cada & Associates is a fairly new company, though the principals have been in the website development business for years. The company needed not only a website that explained its wide range of services—including corporate web design, mobile website development, eCommerce sites, search engine optimization, email marketing, usability design, logo design and corporate branding—they also needed a site that presented their own brand identity. Working with the founder, WebWriters wrote a site that emphasizes the company’s capabilities, while focusing on their commitment to personalized service and customized online solutions for each client.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Cada & Associates, Inc.

CENTA

Located in Carmel, IN, CENTA, the Center for Ear Nose Throat & Allergy, is the Midwest's premier provider of otolaryngology-head and neck surgery and allergy services. CENTA’s team of highly trained physicians and staff provides the highest quality ENT care available anywhere, including such specialties as Nasal and Sinus Disease, Allergy, Cancer, Snoring and Sleep Apnea, Thyroid and Parathyroid, Reflux, Voice Restoration, Pediatric, Hearing Loss, and Reconstructive Surgery. Their previous website was outdated and did not reflect the complete range of services and specialties they offer. WebWriters was involved in the new site development, from conception through completion, assisting in determining the structure and architecture of the site, copywriting and editing the content, and developing profiles for each physician. The doctors also wanted to optimize the site for search engines, so keywords and phrases were woven throughout to raise the organic search engine listings.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Mary Designs, LLC

Cientive Group

Cientive is an intelligent information management firm focused on three business areas: Transcription Services; Electronic Document Management and Storage; and Mathematical Modeling, Analysis and Simulation. The firm works with companies in a wide range of industries (medical, healthcare, financial, manufacturing, technology) to develop and implement solutions that meet and exceed their business needs—from transcription to secure digitized, searchable document management, from mathematical modeling to data analysis and simulation. WebWriters worked with a local website development firm, Box Crush, to develop, outline and write the copy for this site. We also interviewed management for executive profiles, and optimized the entire site for SEO.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Crossroads Community Church

Founded in 1998, Crossroads Community Church quickly grew into an established congregation, opening the first phase of their building in December 2005. The church is located on SR238 in Fishers, IN. The church wanted a website that would reflect their motto, “Where Faith and Life Meet.” Like the church itself, the website needed to be welcominga place where real faith in Jesus Christ intersects real life through lasting relationships. WebWriters was involved with this website from the initial stages, developing the site architecture and gathering content from key ministry leaders. The site is easy to navigate and includes a number of visitor-friendly features, including a page entitled “What to Expect,” which provides detailed information to help visitors feel comfortable and welcome. Our experience as professional Web writers was key in presenting not only the facts about Crossroads, but in developing a site that portrays the church’s commitment, vision and character.

The Dodson Group

The Dodson Group, Inc. is a business supply and communications firm, offering a wide spectrum of business products and services, including e-procurement software, office products, and comprehensive communication services. The home page of the site leads visitors into one of three areas and includes a microsite for its communication services. WebWriters interviewed top-level executives, outlined the site and wrote all the copy.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Fanimation

Fanimation’s benchmark designs set the standard for the ceiling fan industry, with an outstanding collection of fans that is nothing short of spectacular. Fanimation was established in 1984 by one of the industry’s leading innovators, Tom Frampton. WebWriters was involved in producing the copy for this site, including the history of the company and general descriptions of each fan. As you delve into the site, you will see particulars of each fan, including multiple blade and lighting options. In addition to content development, WebWriters proofed this site, which includes technical specifications for the fans. As fans are added or new lines produced, WebWriters is often called back to work on copywriting updates and revisions.

GE Consumer Network Solutions

GE Consumer Network Solutions (CNS) is a division of Thomson, Inc., devoted to the development and distribution of endpoint devices for the delivery of content — voice, video and data. CNS contacted WebWriters to develop a separate website for the newly formed division. WebWriters worked with company executives and the Web development firm to establish the site architecture, conducted a competitive analysis of comparable sites, interviewed key personnel for content gathering, and developed the copy. WebWriters handled content development from the site’s inception until the day the site went live. CNS looked to WebWriters to create a site that is more consumer-friendly than technical and assists the customer in making telephony choices, featuring products that range from simple analog corded products to advanced models utilizing state-of-the-art technology.

Gershman Brown Crowley

WebWriters was called in to completely redevelop the copy for Gershman Brown Crowley, Inc., a results-driven, client-focused commercial real estate development and brokerage firm, servicing retail, residential, industrial and office sectors. Headquartered in Indianapolis, Indiana, Gershman Brown Crowley (GBC) is one of the Midwest’s most prominent and successful real estate development organizations, with regional offices in Illinois, Rhode Island, and Wisconsin. WebWriters met with a group of executives to gather information for each area of the site, detailing specific services, developing a comprehensive history of the company, creating executive and management profiles, and reflecting the company’s vision for the future. We also affected search engine optimization techniques through keywords and phrases incorporated throughout the site.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Gershman Brown Crowley, Inc.

Hobbs Nursery

A wholesale nursery that has been in business for 200 years, C.M. Hobbs has roots that go deep into the Indiana soil. The company wanted its website to pay homage to that rich history of quality, excellence and tradition while highlighting the ways in which it embraces today’s new technology to serve customers better. WebWriters developed the site architecture after meeting with the principal owner of C.M Hobbs. WebWriters stepped in with experienced interviewing techniques to draw from key members of the management team the exact information necessary to explain the business clearly and succinctly. This site includes real-time inventory and ordering information, and is geared to Hobbs’ customers: landscapers, builders, architects, golf courses, universities, parks, municipalities, garden centers, churches and other large institutions.

International Medical Group

For more than 20 years, IMG has dedicated its efforts to providing international medical insurance, travel insurance and impeccable service to the international community. The company needed an updated website that would serve a variety of functions—dispersing information on products and services to potential and current policyholders, providing a host of client resources, and servicing the producers who sell the insurance as well. WebWriters conducted a series of interviews to gather the information for the site and then developed the copy to meet the needs of each market segment. Whether you’re a visitor, an IMG policyholder, or an insurance producer, the site provides detailed information on all available plans, quick links to help users navigate the site, up-to-date coverage and claims information, and instant quotes.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by International Medical Group

JP Parker Co. Florist

Leading Edge Metals and Alloys, LLC

Located in Brea, California, Leading Edge specializes in providing high-quality, specialty materials used in a wide variety of applications. Leading Edge provides a wide variety of products in multiple forms, shapes and sizes. Depending on the material selected, metals can be processed by shearing, saw-cutting, slitting, laser and water-jet cutting, tension leveling, Blanchard grinding, center less grinding, and double disc grinding. Leading Edge needed a website to reflect their capabilities, so WebWriters conducted phone interviews to gather the information to write the site, including product specifications, purchasing options, and availability of hard-to-find materials. After keywords and phrases were identified by the client and the website developer, WebWriters wove them into the site to increase organic SEO listings.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Lehman’s Mechanical Contractors

Lehman’s is a privately owned and operated mechanical contracting company, with its headquarters, warehouse and shop facilities located in Anderson, Indiana. The company provides complete mechanical services, including Design/Build, HVAC, Sheet Metal, Pipefitting, and Service Solutions. This well-established company, doing business in Indiana for more than 75 years, turned to WebWriters for copywriting services for their site redevelopment. In addition to interviewing and developing copy, WebWriters created multiple case studies to highlight projects done in a variety of industries, including Education, Medical, Office, Retail, Faith-based and Government.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Brainstorm, Inc.

The Lermont Group

There are an estimated 77 million baby boomers either retiring or getting ready to transition into retirement. The Lermont Group is a coaching and consulting firm that deals specifically with non-financial retirement planning through one-on-one coaching and group seminars. The company works with individuals and couples, and assists financial planners with their clients. WebWriters was called in at the beginning of the website development process, to help determine the outline and architecture of the site. We interviewed the principal, Heather Lermont-Pape, gathered research, and wrote the site to reflect her philosophy as well as the company’s services.

Copywriting by WebWriters, Inc., Indianapolis, IN

Level Swing

This start-up company turned to WebWriters to create copy to market its new invention, Level Swing. Developed and manufactured by Moos I Inc., Level Swing™ is a revolutionary sports training device that helps young players perfect their swing. Built from top-quality materials, Level Swing keeps the bat in the strike zone during the swing and follow-through, training players to know the feel of the correct swing. It’s perfect for team, recreational or home use and comes in portable, permanent and swing set attachment. The site includes descriptions, purchase options, video, and testimonials.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

LMC Service Solutions

LMC Service Solutions, located in Anderson, IN, provides maintenance, repair, factory service, building automation and equipment replacement services to institutional customers and to manufacturers and manufacturers rep firms. The company’s technicians continually receive factory training from a number of the largest manufacturers as well as specialized training in-house on a regular basis. The goal of the website was to portray the wide range of services the company provides and explain its affiliation with the Unified Group, which is made up of about 50 of the top contractors in the nation working together to provide service for national accounts. WebWriters handled all of the copywriting for LMC Service Solutions, from conception and site architecture through completion.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Brainstorm, Inc.

Manar, Inc.

One of the things we love so much about our jobs as WebWriters is that we get to learn about so many different companies and industries. Manar, Inc. is a full-service custom plastic injection molding company with seven plants throughout Indiana and Tennessee. The company services customers’ needs with end-to-end plastic product solutions–from design and prototyping through delivery—with four custom plastic fabrication molding operations, two painting and finishing facilities, and one contract manufacturing plant. WebWriters visited the main facility, interviewed several key executives, watched several manufacturing operation lines, and developed the copy to describe the company’s full range of capabilities. Keywords and phrases were also identified by the client and web developer, and those keywords were optimized throughout the site.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Marina Limited Partnership

Who wouldn’t love to live on the water—right in the heart of Indiana? The Marina Limited Partnership offers a wide range of services that offers a single resource for purchasing and building residential and commercial properties on six distinctive communities on three central Indiana lakes. The company provides a coordinated approach that gives a distinct advantage—from a diverse range of waterfront communities and lot options to in-house financing, from expansive marina offerings to lakefront construction services. A local website development company called WebWriters into this project, which had stalled because the client wasn’t happy with the copy generated to date. We interviewed the principals and rewrote the copy from scratch, providing information on waterfront communities, commercial properties, marina services, custom home building, lakefront services, and community events.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by Axiom Group, Inc.

The Mattingly Corporation

The Mattingly Corporation is a full-service Construction Management and General Contracting firm, based in Fishers, Indiana. The company’s comprehensive General Contracting and Construction Management services include build-to-suit new construction, design-build, tenant finish, and renovation projects. The Mattingly Corporation approached WebWriters to develop content for a website that explained their capabilities and also dovetailed with their existing marketing pieces. We conducted interviews with key executives, developed content and management profiles, and detailed case studies to showcase the company’s capabilities and excellent reputation.

Copywriting by WebWriters, Inc., Indianapolis, IN

Mi-Tech Metals

Mi-Tech Metals has been providing stable tungsten metal alloys and copper, silver, and tungsten metal composites of the highest quality for more than three decades. The company needed an updated website that reflected their wide range of capabilities and services. They also wanted to optimize for SEO, so keywords and phrases were incorporated throughout the copy. WebWriters interviewed several key executives, researched the industry, and developed copy that presented Mi-Tech’s products and services, as well as its strong history and stability. The site includes a host of customer resources, a weight calculator, a crankshaft weight store, an ecommerce store, and technical documents.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Nautical Tracking

Nautical Tracking, LLC was established to offer a high-quality satellite tracking system to recreational boats, yachts, charter fleets and to the boat-building industry. The company utilized satellite and Internet technologies, with an advanced, state-of-the-art Global Locating System (GLS) application to track vessels and issue alerts if established boundaries are exceeded. Nautical Tracking, LLC was headquartered in Palm City, Florida and serviced customers throughout the United States, Mexico and Europe. The company offered several tracking systems, servicing vessels up to 250 miles offshore. WebWriters interviewed the founder, wrote the copy and optimized for SEO. (This company is no longer in business, but the site is available for your review at the URL below.)

http://www.cadaassociates.com/projects/nauticaltracking/

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by True Blue Technologies, Inc.

Niebel Engines

Niebel Engines is a full-service, high-performance engine shop, located in Edinburgh, IN, specializing in rebuilding and restoring classic, vintage, antique and race car engines. For almost 50 years, both professional racecar drivers and classic car enthusiasts have relied on Niebel Engines’ solid experience, sound engineering and precise execution. The company also specializes in engine work for competitive tractor pulls. And, on an entirely different front, Niebel Engines is consulting with Perry Power Solutions on the design of a production waste heat reclamation system for power plants. Putting all these varied capabilities into one cohesive website was the challenge presented to WebWriters. The site includes a photo gallery of the company’s work, a full history, web links and resources, in addition to a complete description of products and services.

Copywriting by WebWriters, Inc., Indianapolis, IN

Patrick “Woody” Harrison, Attorney at Law

With more than 35 years experience in these highly complex fields, Woody Harrison is one of the state’s most experienced Personal Injury and Medical Malpractice attorneys. The challenge of writing this site was to accurately portray Mr. Harrison’s vast experience and expertise, who has won local, regional and national acclaim for his abilities in Personal Injury and Medical Malpractice cases, including being named Co-Trial Lawyer of the Year in 1999 by the Indiana Trial Lawyers Association. Located in Columbus, IN (Bartholomew County), Woody Harrison’s law office limits its practice to Personal Injury and Medical Malpractice cases throughout the state of Indiana. WebWriters interviewed Mr. Harrison on several occasions, writing and optimizing not only the content for the site, but also developing case studies that showcase Mr. Harrison’s expertise.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Polaris Rare Earth Materials, LLC

Polaris Rare Earth Materials, LLC is a global provider of rare earth materials and permanent magnets, as well as a manufacturer of magnet assemblies, sub-assemblies, and custom components. WebWriters worked with the professionals at Polaris to develop content to effectively showcase their unique products and services.

Indianapolis Copywriting by WebWriters, Inc., Indianapolis, IN
Indianapolis Website Design by BoxCrush

SaveItNow!

SaveItNow!, headquartered in Indianapolis, IN, is an online, on-demand e-procurement system supported with pre-negotiated preferred pricing from a host of approved vendors. For over 20 years, SaveItNow! has been helping customers reduce their costs, gain control of their spending and increase productivity in many areas of basic business expense. WebWriters conducted interviews with key personnel to gather information and write copy for the website, which includes product and service specifics, a free online assessment, and step-by-step instruction for getting started.

Copywriting by WebWriters, Inc., Indianapolis, IN
Indianapolis Website Development by BoxCrush

She Lettered

It’s fun to work with start-up companies and entrepreneurs who have a unique vision and product. She Lettered is a company offering school sweaters that are contemporary, comfortable, and fashion-conscious, yet still evoke the sense of school pride that letter sweaters were meant to convey. This start-up company came to WebWriters to develop content for the site, which offers a variety of designs in 19 school color combinations.

Copywriting by WebWriters, Inc., Indianapolis, IN
Website Development by BoxCrush

Small Box Web Design and Consulting

Synovia

Through its proprietary system, Synovia provides GPS tracking for school bus fleets, including hardware, software, communications platform, system integration, training and ongoing support. Synovia has been exclusively dedicated to delivering GPS tracking systems for school buses since early 2002 and are currently working with more than 40 school districts in states across the country. The website describes their products, programs and services, including case studies and additional resources.

Copywriting by WebWriters, Inc., Indianapolis, IN

TrueBlue Technologies

Experts in website design and search engine optimization techniques (SEO), TrueBlue Technologies integrates creativity, marketing experience and technology to lead companies to optimal online exposure. TrueBlue extends its services to all marketing and web solutions — from graphic design and brand development to website creation, Internet strategies and print collateral. WebWriters is often called in on TrueBlue projects, so it was a pleasure to be asked to write the TrueBlue site as well. The copy content highlights the firm’s expertise in the complex area of SEO and its ability to even the playing field for small- to medium-sized businesses, going beyond traditional site development to drive business to TrueBlue’s customers’ sites.

Wildcat Systems

Asset tracking and remote monitoring is fast becoming a critical element in asset management for many commercial applications. From marine vessels, trucking fleets and heavy equipment to oil fields, gas companies and government and homeland security solutions, asset tracking and remote monitoring deliver information to and from virtually any place in the world on a nearly real-time basis. Wildcat Systems consulted with WebWriters to develop the website’s architecture and content, which explains not only the benefits of asset tracking, but the company’s data integration and application platform. This site is a great example of WebWriters’ ability to assimilate industry information and utilize our web writing skills to disseminate that information in a clear, concise manner.

Hansen & Horn

Hansen & Horn is a name that has been associated with quality and innovation in residential construction since 1977. The company wanted a new website that would present a comprehensive overview of their homes, their communities, the Hansen & Horn difference, the Design Center and the entire homebuilding process. An extensive site, WebWriters worked with one of the largest Web development firms in Indianapolis to produce a visually appealing, easy-to-navigate site. From handy articles such as Choosing a Builder, Choosing a Community and Choosing a Floor Plan to a thorough description of each of their distinctive collections of homes and individual models, the site offers the visitor detailed information in an easy-to-follow format. WebWriters was also involved in developing a number of collateral print pieces for Hansen & Horn, including a large notebook that walks customers through the homebuilding process, as well as a number of brochures, model spec sheets and point-of-purchase displays.

Kult Law Office

A law office website that’s understandable and informative — that was the goal of Kult Law Office’s website when it debuted in 2003. WebWriters developed the initial site architecture and met with the principal of the firm several times to gather information. The law office is a comprehensive employment and labor law practice that provides counsel, training and representation to assist employers in managing their most valuable asset — their human resources. The site includes a wide range of service and training offerings, geared to employers’ needs. WebWriters’ expertise was critical in condensing a large volume of material, organizing it in a logical fashion, and wordsmithing the copy to appeal to the firm’s primary target audience — business owners.