Sample Sites
Becker Landscape
Becker Landscape is an Indianapolis firm that has been in business for more than 25 years. Its former website was in need of revision, as the company had added many services in a variety of applications. Involved from the initial stages of the website’s revision, WebWriters assisted in developing the new site architecture. Once that was established, we interviewed several executives and key personnel to gather information concerning the history of the company and the wide range of services offered. Before writing the copy, WebWriters reviewed a sampling of competitive sites, checking for industry jargon and analyzing keywords and phrases to assist in search engine optimization. This is a great example of how WebWriters can be involved from the very beginning of the process, assisting with mapping the site, interviewing, researching and then copywriting.
Brainstorm
Named the largest design and branding firm by the Indiana Business Journal three consecutive years and annually ranked as a top ten Web firm, Brainstorm offers a complete approach to marketing needs that is rooted in analysis and characterized by creativity. As the company approached the design and copy for their own website, Brainstorm looked to WebWriters to assist with content development. In order to accurately portray the vision and creative partnership Brainstorm builds with its clients, WebWriters had to fully understand its approach to providing integrated, strategic design services. WebWriters met with the principals of the firm, the management team and key personnel before beginning content development. The resulting website reflects the firm’s commitment to delivering innovative and effective solutions to every marketing challenge.
Crossroads Community Church
Founded in 1998, Crossroads Community Church quickly grew into an established congregation, opening the first phase of their building in December 2005. The church is located on SR238 in Fishers, IN. The church wanted a website that would reflect their motto, “Where Faith and Life Meet.” Like the church itself, the website needed to be welcominga place where real faith in Jesus Christ intersects real life through lasting relationships. WebWriters was involved with this website from the initial stages, developing the site architecture and gathering content from key ministry leaders. The site is easy to navigate and includes a number of visitor-friendly features, including a page entitled “What to Expect,” which provides detailed information to help visitors feel comfortable and welcome. Our experience as professional Web writers was key in presenting not only the facts about Crossroads, but in developing a site that portrays the church’s commitment, vision and character.
Fanimation
Fanimation’s benchmark designs set the standard for the ceiling fan industry, with an outstanding collection of fans that is nothing short of spectacular. Fanimation was established in 1984 by one of the industry’s leading innovators, Tom Frampton. WebWriters was involved in producing the copy for this site, including the history of the company and general descriptions of each fan. As you delve into the site, you will see particulars of each fan, including multiple blade and lighting options. In addition to content development, WebWriters proofed this site, which includes technical specifications for the fans. As fans are added or new lines produced, WebWriters is often called back to work on copywriting updates and revisions.
GE Consumer Network Solutions
GE Consumer Network Solutions (CNS) is a division of Thomson, Inc., devoted to the development and distribution of endpoint devices for the delivery of content — voice, video and data. CNS contacted WebWriters to develop a separate website for the newly formed division. WebWriters worked with company executives and the Web development firm to establish the site architecture, conducted a competitive analysis of comparable sites, interviewed key personnel for content gathering, and developed the copy. WebWriters handled content development from the site’s inception until the day the site went live. CNS looked to WebWriters to create a site that is more consumer-friendly than technical and assists the customer in making telephony choices, featuring products that range from simple analog corded products to advanced models utilizing state-of-the-art technology.
Hansen & Horn
Hansen & Horn is a name that has been associated with quality and innovation in residential construction since 1977. The company wanted a new website that would present a comprehensive overview of their homes, their communities, the Hansen & Horn difference, the Design Center and the entire homebuilding process. An extensive site, WebWriters worked with one of the largest Web development firms in Indianapolis to produce a visually appealing, easy-to-navigate site. From handy articles such as Choosing a Builder, Choosing a Community and Choosing a Floor Plan to a thorough description of each of their distinctive collections of homes and individual models, the site offers the visitor detailed information in an easy-to-follow format. WebWriters was also involved in developing a number of collateral print pieces for Hansen & Horn, including a large notebook that walks customers through the homebuilding process, as well as a number of brochures, model spec sheets and point-of-purchase displays.
Hobbs Nursery
A wholesale nursery that has been in business for 200 years, C.M. Hobbs has roots that go deep into the Indiana soil. The company wanted its website to pay homage to that rich history of quality, excellence and tradition while highlighting the ways in which it embraces today’s new technology to serve customers better. WebWriters developed the site architecture after meeting with the principal owner of C.M Hobbs. WebWriters stepped in with experienced interviewing techniques to draw from key members of the management team the exact information necessary to explain the business clearly and succinctly. This site includes real-time inventory and ordering information, and is geared to Hobbs’ customers: landscapers, builders, architects, golf courses, universities, parks, municipalities, garden centers, churches and other large institutions.
Intelex
Specializing in nationwide cabling and equipment installation and connectivity, Intelex manages more than 22,000 cabling installations annually for companies throughout North America. Intelex provides comprehensive services — including cabling installation, equipment installation, on- and off-site services, staging, redistribution and project management — so the company’s website needed to address all these functions. WebWriters was consulted during the initial phase to help finalize the site architecture. We conducted interviews with key executives, gathered additional information through industry research and incorporated existing company literature to develop the site content. The site includes case studies, which were also developed by WebWriters, in conjunction with project managers and end client input.
JP Parker Co. Florist
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Kult Law Office
A law office website that’s understandable and informative — that was the goal of Kult Law Office’s website when it debuted in 2003. WebWriters developed the initial site architecture and met with the principal of the firm several times to gather information. The law office is a comprehensive employment and labor law practice that provides counsel, training and representation to assist employers in managing their most valuable asset — their human resources. The site includes a wide range of service and training offerings, geared to employers’ needs. WebWriters’ expertise was critical in condensing a large volume of material, organizing it in a logical fashion, and wordsmithing the copy to appeal to the firm’s primary target audience — business owners.
LMC Service Solutions
LMC Service Solutions offers comprehensive services for maintenance, upkeep and repair of mechanical systems. Their experience and expertise as factory-certified repair specialists enables them to offer customized services that meet the needs of each facility they service. WebWriters worked with LMC to develop content that effectively communicates their wide array of services and depth of experience.
Polaris Rare Earth Materials, LLC
Polaris Rare Earth Materials, LLC is a global provider of rare earth materials and permanent magnets, as well as a manufacturer of magnet assemblies, sub-assemblies, and custom components. WebWriters worked with the professionals at Polaris to develop content to effectively showcase their unique products and services.
Small Box Web Design and Consulting
Small Box Web Design and Consulting is an Indianapolis, Indiana based Web design and Web development company that provides professionally designed Web sites as well as effective Internet marketing, search engine optimization (SEO) and new media consulting services for orgainzations and agencies thoughout Indiana and the Midwest. Small Box understands how important quality content is to the overall success of a site — that's why they trusted their content to WebWriters.
TrueBlue Technologies
Experts in website design and search engine optimization techniques (SEO), TrueBlue Technologies integrates creativity, marketing experience and technology to lead companies to optimal online exposure. TrueBlue extends its services to all marketing and web solutions — from graphic design and brand development to website creation, Internet strategies and print collateral. WebWriters is often called in on TrueBlue projects, so it was a pleasure to be asked to write the TrueBlue site as well. The copy content highlights the firm’s expertise in the complex area of SEO and its ability to even the playing field for small- to medium-sized businesses, going beyond traditional site development to drive business to TrueBlue’s customers’ sites.
Wildcat Systems
Asset tracking and remote monitoring is fast becoming a critical element in asset management for many commercial applications. From marine vessels, trucking fleets and heavy equipment to oil fields, gas companies and government and homeland security solutions, asset tracking and remote monitoring deliver information to and from virtually any place in the world on a nearly real-time basis. Wildcat Systems consulted with WebWriters to develop the website’s architecture and content, which explains not only the benefits of asset tracking, but the company’s data integration and application platform. This site is a great example of WebWriters’ ability to assimilate industry information and utilize our web writing skills to disseminate that information in a clear, concise manner.
