Editing & Rewriting
When a corporation has pieced together a site, asking each department to contribute material, the result is often a hodge-podge of mismatched tone and style. One person may turn in a short, formal, third-person paragraph, while another submits an eight-page, casual, first-person piece. Your website needs a consistent tone that reflects who you are and what you do, without confusing users.
You likely need professional help editing and rewriting if …
- You dumped in the text from your company brochure without changing a thing. You assume that if it was readable in print, it’s surely readable on the Web.
- Each service was written by a different staff member—and you can tell, because of variations of tone, style, and length.
- You feel like you’ve forgotten something—maybe one of your services or a staff bio—but you’re not sure what it is.
- A consultant has helped you improve operations, but your website doesn’t express your healthy company-wide transformation.
- You’ve added two new services for a total of five, but your site only mentions the first three.
- You visit your competitors’ sites and think those read a whole lot better than yours.
- You didn’t really ask yourself what was the purpose of your website or what you wanted to convey in the content; you just wanted a company website because everybody has one.
We’ll help with all of that by offering the following (and much more) …
- WebWriters will review your existing site or any materials you’re preparing to publish on the Web and offer our recommendations.
- We will edit for Web-friendly style.
- We’ll rewrite for a consistent tone, pulling together all those disparate voices. When we’re done, we’ll make sure the pages are an appropriate length, reflect a similar layout and maintain a consistent tone.
- When necessary, we’ll conduct follow-up interviews to fill in sparse sections or write about new services or processes.
- We’ll help you think through those key marketing questions that pertain to your website, unearthing answers, and rewriting to fit.
It’s never too late to improve your website. Contact us if you want help editing and rewriting your text.
